Crowded auctions
Hundreds of businesses bid on the same searches. Broad keywords put you in the most expensive auctions for the least likely buyers.
SYDNEY
Google Ads management for Sydney small businesses
Sydney is a busy market for Google Ads. More businesses chase the same searches, so clicks cost more and wasted spend adds up fast. We set up and run your campaigns so your budget goes on the suburbs you serve, the jobs you want, and the searches that turn into calls.
- 5.0 on Google
- Google Partner
- We come to you anywhere in Sydney
- Calls and forms tracked
Why Google Ads gets expensive in Sydney
A bigger budget is rarely the answer. These three problems waste most of the money we see in Sydney accounts.
Targeting the whole city
A plumber in the Hills District doesn't need clicks from Cronulla. City-wide targeting pays for calls you can't take.
Clicks that never become calls
If the page is slow, unclear or doesn't match the ad, people leave. You pay for the click either way.
How we make Sydney budgets go further
Target the right suburbs
Show your ads where you actually work, not across the whole city.
Pay for the right searches
Exact and phrase keywords, plus a growing negative list, so you don't pay for "free", "jobs" or "DIY" searches.
Track every call and form
You see which ads bring enquiries, not just clicks.
Ads that match the page
If your site can't turn clicks into calls, we fix that first, with a landing page or an AI website.
Run when you can answer
Schedule ads around your working hours, so calls don't ring out after hours.
Plain monthly reporting
What you spent, what it brought in, and what we're changing next.
Searches worth paying for, and searches we block
Every keyword is checked against one question: could this search become a paying job? Some examples:
We bid on searches like
- emergency plumber Parramatta
- electrician near me Castle Hill
- bathroom renovation quote Inner West
- physio Chatswood
- roof repairs Sutherland Shire
We block searches like
- plumber jobs Sydney
- how to fix a leaking tap
- free electrical quote template
- plumbing apprenticeship
- DIY bathroom tiling
Instant account audit · Free
Already running Google Ads? Get your instant account audit.
Our audit tool checks your last 30 days and shows your account score, what's costing you money each month, and 3 fixes to do yourself. It takes about 5 minutes and only reads your account.
- Score out of 100 and estimated waste in dollars a month
- 3 fixes explained step by step, free to keep
- Read only and no card needed
58
Sample Plumbing
Score 58 · last 30 days: $3,200 spent, 41 conversions
About $1,180 a monthin estimated waste, savings and missed opportunity, across 7 fixes
Sample figures. Your audit uses your own account.
What management includes
- Research and structure Services, suburbs, search themes and campaign set-up.
- Ads and assets Ad copy, sitelinks, call and location assets that match your offer.
- Conversion tracking Calls, forms or bookings set up and checked.
- Ongoing optimisation Search terms, bids, budgets and ads reviewed regularly.
- Monthly reporting Plain English results and next steps.
Google Ads management
From $490 a month + GST
Online management for monthly Google budgets up to $10,000. Your ad spend is paid directly to Google. The one-time setup fee is shown before checkout. Three-month initial term, then month-to-month. Spend above $10,000 is scoped with you first.
See the rate for your budgetAreas we cover in Sydney
We meet you in person anywhere in Sydney and target your ads at the suburbs you serve, including:
- Sydney CBD
- Inner West
- Eastern Suburbs
- Lower North Shore
- Upper North Shore
- Northern Beaches
- Hills District
- Parramatta
- Western Sydney
- Penrith
- Liverpool
- Campbelltown
- Sutherland Shire
- St George
- Ryde
GOOGLE REVIEWS
What our clients say
“Eran is great with our Google ads management and Website design. Our results have improved majorly since using Emc2”
“I operate a NDIS business which is in a highly competitive environment. I had tried two Google Ads companies before engaging EMC2 within little or no result. Not only did Eran set up a campaign which is finally yielding results he also fixed my website to optimize conversions.”
“He helped us grow very quickly creating and managing our Google ads campaigns and handling our digital marketing platforms.”
How we start
1Free audit or a meeting
Already running Google Ads? Connect your account and see where the budget goes. New to ads? We meet and talk through your goals and budget.
2A clear plan
Which suburbs, which services, what budget, and what we'll measure: calls, forms and booked jobs.
3Launch and monthly reporting
We build the campaign, set up tracking, and report every month in plain English.
New to Google Ads?
Google offers eligible first-time advertisers in Australia free ad credit, from AUD 540 up to AUD 4,500, depending on what you spend in the offer period. We check whether your new account qualifies and set the offer up for you. Google sets the eligibility and terms, which can change.
Who we work with in Sydney
Owner-run service businesses. If your customers search Google when they need you, Google Ads can put you in front of them at that moment.
- Trades and home services
- Health and allied health
- NDIS providers
- Beauty and wellness
- Professional services
- Cleaning and maintenance
Also for Sydney businesses
Questions Sydney businesses ask
Do you meet in person in Sydney?
Yes. We come to you anywhere in Sydney, and on the Central Coast and in Newcastle. For other areas, the first meeting is online.
Why are Google Ads clicks so expensive in Sydney?
More businesses bid on the same searches. The fix isn't always a bigger budget. Tighter suburbs, better keywords and a page that converts usually do more for the same spend.
How much does it cost?
Management starts from $490 a month + GST for smaller budgets. Your ad spend is paid to Google separately, and you choose the budget. The one-time setup fee is shown before checkout.
Do I need a big budget to start?
No. You set the budget. We'll tell you honestly if it's too small for your area and services to work.
Is there a lock-in contract?
There's a three-month initial term, so the campaign has time to collect data and improve. After that it runs month-to-month.
Do I pay Google directly?
Yes. Ad spend is paid directly to Google from your own account. Management and setup fees are paid to EMC2 Online.
Can you take over my existing Google Ads account?
Yes. Start with the free audit: connect your account and see where the budget is going, whether or not you work with us.
See what your Google Ads are really doing
Connect your account and get a free audit with clear fixes. Or call 02 8078 6684.
