Instant Google Ads account audit · Free
Is your Google Ads budget being wasted? Find out in about 5 minutes.
Connect your account and our audit tool checks your last 30 days against best practice. You get your account score, what's costing you money each month, and the fixes worth the most, starting with 3 you can do yourself today.
- Your account score and how it compares with best practice
- Estimated waste, savings and missed opportunity, in dollars a month
- 3 fixes explained step by step, free to keep
- Account status, advertiser verification and policy problems at a glance
- About 5 minutes
- Read only
- No card needed
Score 58 · last 30 days: $3,200 spent, 41 conversions
Sample figures. Your audit uses your own account.
Start your instant audit
Enter your email. We send a link to confirm it, then you connect your Google Ads.
Your report
See exactly where your money goes, in plain English
No jargon and no 40-page PDF. One page that shows what to fix first and what it's worth.
- 1Your score. One number for the health of your account, out of 100. Every account has room to improve, so the top score is 90.
- 2What it's costing you. Each fix shows the estimated waste or missed opportunity a month.
- 3What to do. 3 fixes with step-by-step instructions, yours to keep.
- 4What's next. 3 more on a free call. We handle the biggest fixes when we work together.
Last 30 days: $3,200 spent, 41 conversions · about $1,180 a month at risk
Account status: Enabled · Advertiser verification: Verified · Policy problems: 2
Fix these yourself
Search campaigns also show on the Display Network
Estimated waste: about $410 a month
2 search campaigns also show banner ads on other websites, which usually brings cheaper but much weaker traffic.
- Open each campaign and go to Settings › Networks.
- Untick “Google Display Network”.
- Save, then check the change in a week.
Very few negative keywords (6)
Estimated waste: about $190 a month
Negative keywords stop your ads showing for searches you don’t want, like jobs, DIY or free.
3 more fixes after a free call
Phone calls aren’t tracked
Estimated opportunity: about $420 a month
Bigger fixes we handle for you
Your best campaigns run out of budget
Worth fixing · about 5% of your spend
Example report with sample figures.
How it works
From sign-up to results in about 5 minutes
Four quick steps. The audit itself runs on its own, and we email you when your report is ready.
- 1Enter your email
We send a link to confirm it. No password to remember.
- 2Confirm your mobile
One code by text. It keeps the free audit to one per business.
- 3Connect Google Ads
Sign in with Google and pick the ad account to check. We only read it.
- 4Get your report
Your score, what it's costing you and your first 3 fixes, right in My account.
What we check
12 common problems that waste Google Ads budget
Every check uses your own account data, so the results are repeatable and never made up.
- Conversion tracking that's missing, broken or recording nothing
- Low-value actions counted as results (page views, directions, call-button taps, very short calls)
- Phone calls that aren't tracked
- Search campaigns also showing banner ads on other websites
- Ads showing to people outside your area
- Missing or thin negative keywords
- Money spent on searches that never bring an enquiry
- Broad keywords on manual bidding
- Your best campaigns running out of budget
- Disapproved or limited ads, keywords and ad extras
- Weak ads and missing sitelinks, callouts and call button
- Account status and advertiser verification
What you get
Real fixes, free. More help if you want it.
Your score, the estimated waste and opportunity, account health and policy problems, and 3 fixes explained step by step.
Book a free call and we go through your results with you and explain 3 more fixes for your account.
The biggest fixes are part of managing your Google Ads, so you get the savings without doing the work.
Questions
Before you start
Is it really free?
Yes. No card and no catch. You get your score, the estimated waste and opportunity, and 3 fixes to do yourself. If you want help with the rest, we can talk about that, but you don't have to.
How long does it take?
Usually about 5 minutes from start to results. You confirm your email and mobile, sign in with Google and pick your ad account. The check itself runs on its own, and we email you when your report is ready.
Will you change anything in my account?
No. The audit only reads your account. Google shows our request as access to manage your ads, because that's the only option Google offers, but our audit never changes a thing.
Who stays in control of my account?
You do. Remove our access with one click in My account whenever you like, or ask us to. Your report stays there either way.
How are the dollar amounts worked out?
From your own account's last 30 days: spend, clicks, conversions and Google's own figures. They are estimates, marked as estimates, and we never invent a finding.
Why do you need my mobile?
It keeps the free audit fair (one per business) and lets us reach you about your results. We send one code by text.
We already work with an agency. Can we still use it?
Yes. A second opinion is often the quickest way to see whether your budget is working. If we already manage your Google Ads, your reports in My account show how it's going instead.
Can you audit Meta or Microsoft Ads?
Google Ads first. Meta (Facebook and Instagram) audits are coming soon.
Find out what your Google Ads should be doing for you
Free, read only and done in about 5 minutes. See your score, what it's costing you and the first 3 fixes today.
Get my free audit
